case study 2025

Rituals Cosmetics

How we generated 100,000+ organic views for the "The Amsterdam Collection" Product Launch in the Spanish Market.

Person sitting on mosaic bench holding signs advertising upcoming event in Barcelona, with bicycle parked nearby.

Rituals approached us to support them with their content strategy and execution for their newest product line launch “The Amsterdam Collection” in Spain.

To maximise impact, we structured the campaign into three separate videos, each designed to serve a different moment in the launch journey.

Scope: creative concept, creative direction, videography, and editing.

A bicycle with a sign reading 'RUTUS' parked outside a store with a large glass window showing a display of products and flowers inside.

Product launch

+

ORGAnic marketing

+

Product launch + ORGAnic marketing +

Person sitting on a mosaic bench holding a large sign with blue floral and peacock designs, and a bicycle with a front basket parked beside them on a city sidewalk.

video 1.

Announcement Street Activation

A first touchpoint to spark curiosity and create awareness. This video focused on announcing the street activation & introduce the Amsterdam Collection organically.

A bicycle with a wicker basket filled with white and blue tulips, and a hand holding event invitation cards in front of the basket.

video 2.

Recap Street Activation
+ Announcement Product Launch

The second video highlighted key brand moments from the marketing street activation while introducing the actual product launch in the week that followed.

Recap Product Launch

Finally, we released a recap focused on the in-store experience of the product launch and the full collection reveal. This consolidated everything into a hero piece that Rituals could keep using.

video 3.

Storefront window with the sign 'RITUALS...' and 'AMSTERDAM COLLECTION', decorated with flowers, a bicycle with a basket of flowers, and large artificial tulips outside.

By breaking the campaign into three videos we were able to:

→ Maintain momentum over several weeks
→ Reach different audience segments at different stages of interest
→ Tell a more immersive brand story
→ Increase organic visibility through multiple high-performing touchpoints

A person with brown hair and a black leather jacket is taking a photograph of a woman holding a newspaper outside a store with decorative columns and floral signage.

the results…

100,000+ organic impressions

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